Google Glass Featured at the North Carolina-Pitt Men’s Basketball Game

February 15, 2014 No comments Article

Like much of the Denver Broncos’ play book, Terrance “Pot Roast” Knighton’s use of Google Glass at the Super Bowl was extremely limited, to say the least. However, Google Glass re-appeared at a sporting event today and the results were much more favorable. Google Glass was used from a few different points of view prior

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US Olympic Team Social Media Statistical Comparison

February 9, 2014 No comments Article

The 2014 Sochi Winter Olympics are underway and the US Olympic Team (Team USA) is fully utilizing social media to provide real time event results. Comparing the announcement of American Sage Kotsenburg’s gold medal performance in the first ever men’s snowboard slopestyle competition across different social platforms will provide insight as to where the audience

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Super Bowl Social Media Comparison

February 3, 2014 No comments Article

Social media was hyperactive during yesterday’s Super Bowl. Users from all over the world took to social media to cheer on their favorite team, comment on the halftime entertainment and rank their favorite commercials. Now that the game has been over for nearly 24 hours, I wanted to compare social media statistics for the same

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Super Bowl Social Media Disaster: JC Penney

February 2, 2014 No comments Article

Brands took to Twitter in a big way during the Super Bowl. However, none were more prominent than JC Penney, whose posts were littered with typos. You can’t make these up: Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0 — JCPenney (@jcpenney) February 2, 2014 How about this one: Toughdown Seadawks!!

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Google Glass to be Featured at the Super Bowl

January 25, 2014 1 comment Article

Terrance “Pot Roast” Knighton will be wearing Google Glass during events leading up the Super Bowl, Fox31 Denver reports. This behind the scenes access from a player’s point of view is unprecedented in Super Bowl history. Knighton will also be interviewing players through Google Glass as well as participating in Google+ Hangouts on Air. Essentially,

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Social Media Communications Center Opens For Super Bowl

January 24, 2014 No comments Article

A 1,200 square foot Social Media Communications Center has opened in Manhattan to serve as a digital concierge for the Super Bowl, Bloomberg.com reports. Fans are encouraged to use social media platforms such as Twitter and Facebook for updates to weather, transit, security, entertainment and events leading up to the Super Bowl being held on

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NFL Football and Twitter: An American Obsession

January 20, 2014 No comments Article

Like my friend, Jesse Wojdylo, likes to say, “Twitter owns the second screen when it comes to sports engagement.” This statement was further cemented during yesterday’s NFL Championship Games. Consider this Twitter statistic tweeted by Darren Rovell: 174,656: Most tweets per minute in the NFC Champ game. Came at 9:55pm ET when Seahawks defeated the

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The Social Media Brilliance of ESPN’s “My Home Court”

January 14, 2014 No comments Article

This week, some of the ESPN writers are writing about their favorite college basketball arenas. They will take the reader inside these venues by sharing photographs, describing the game day atmospheres and sharing their best memories. Better yet, ESPN has asked its audience to get involved by sharing photographs of their favorite arenas on Twitter

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What is Google+’s Long-Term Social Media Strategy for Sports?

January 13, 2014 1 comment Article

One of the purposes for launching Social Media Sports TV is to provide a portal for fan engagement during live sporting events. This concept  was partly borne out of the frustration that while Google+ continues to trumpet rapid user growth across the entire social platform, and despite recent claims of 94% year over year user

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